Privacy Policy
Privacy Policy
BYBV AB (org. nr 559321-9552), registered at Pumpgatan 1, 417 55 Gothenburg, Sweden, c/o United Spaces ("we," "us," or "our"), respects your privacy and is committed to protecting your personal information in accordance with the General Data Protection Regulation (GDPR) and applicable Swedish data protection law.
This policy applies to all websites owned and operated by BYBV AB, including becomeyourbestversion.com, leadupmm.com, and any associated platforms, tools, or services we provide.
This policy is effective as of 2026-02-27.
Last updated: 2026-02-27.
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Who We Are
BYBV AB is a leadership development company based in Gothenburg, Sweden. We provide coaching, training, mastermind programs, assessments, and related professional development services. For the purposes of the GDPR, BYBV AB is the data controller for personal information collected through our websites and services.
Contact for privacy matters:
Florin Lungu
Email: contact@becomeyourbestversion.com
Address: Pumpgatan 1, 417 55 Gothenburg, Sweden, c/o United Spaces
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What Personal Information We Collect
We collect personal information in the following ways:
Information you provide directly:
- Name, email address, phone number, and mailing address when you subscribe to our newsletter, contact us, or register for our services.
- Company name, job title, and professional role when you apply for a program or fill in a form on our website.
- Professional self-assessment data when you complete a ScoreApp quiz on our website, including your role type, team size, leadership challenges, geographic location, commitment level, and self-assessment rankings on leadership behaviors and influence areas.
- Payment information when you purchase services (processed by Stripe; we do not store your full card details).
- Scheduling preferences when you book a meeting through Calendly.
- Video and audio recordings if you participate in Zoom sessions with us and recording is enabled (you will be informed before recording begins).
Information collected automatically:
- Your device's IP address, browser type and version, pages visited, time and date of visit, time spent on each page, and referring URL.
- Cookie and tracking data from Google Analytics, Facebook/Meta Pixel, and LinkedIn tracking (subject to your cookie consent; see Cookies section below).
Information from third parties:
- If you complete a Maxwell Leadership Assessment through PeopleKeys, you provide your information directly to PeopleKeys on their platform. We receive the resulting assessment report. PeopleKeys' own privacy policy governs data collected on their platform at peoplekeys.com.
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Why We Process Your Personal Information
We only collect and use your personal information when we have a lawful basis to do so. Our lawful bases are:
Consent: When you give us explicit consent, for example by subscribing to our newsletter, completing a ScoreApp assessment, or accepting cookies. You may withdraw consent at any time by contacting us or using the unsubscribe link in our emails.
Performance of a contract: When processing is necessary to deliver services you have purchased or enrolled in, such as coaching, training, or mastermind programs. This includes sending you program materials, scheduling sessions, and processing payments.
Legitimate interests: When processing is necessary for our legitimate business interests, provided these do not override your rights. This includes improving our website and services, understanding our audience, and communicating with you about relevant offerings. Our legitimate interests include research and development, service improvement, marketing analysis, and protecting our legal rights.
Legal obligation: When we are required by law to retain or disclose personal information, such as for tax, accounting, or regulatory purposes.
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How We Use Your Personal Information
We use your information for the following purposes:
- To provide our coaching, training, mastermind, and assessment services to you.
- To process payments for services you purchase.
- To communicate with you about your enrollment, sessions, and program updates.
- To send you our newsletter and marketing communications (only with your consent).
- To operate, maintain, and improve our websites.
- To analyze website usage and effectiveness of our marketing campaigns.
- To schedule meetings and sessions.
- To automate workflows between our tools (for example, connecting a form submission to our email system).
- To comply with legal and regulatory obligations.
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Third-Party Service Providers
We share personal information with the following third-party service providers who process data on our behalf. Each serves a specific purpose:
|
Provider |
Purpose |
Data Residency |
|
Kajabi |
Website hosting, course delivery, and content platform |
United States |
|
ActiveCampaign |
Email marketing and automation |
|
|
Stripe |
Payment processing |
United States (EU data processing available) |
|
Google Analytics |
Website analytics and traffic analysis |
EU/US (depending on configuration) |
|
ScoreApp |
Leadership assessment quizzes and lead capture |
United States |
|
Calendly |
Appointment and session scheduling |
United States |
|
Zoom |
Video conferencing for coaching and program sessions |
United States |
|
Zapier |
Workflow automation between tools |
United States |
|
Facebook/Meta |
Advertising and website conversion tracking (pixel) |
United States |
|
|
Advertising and website conversion tracking |
United States |
|
PeopleKeys |
Maxwell Leadership Assessments (you interact with their platform directly) |
United States |
|
|
|
|
We require all processors to handle your data in accordance with GDPR and have Data Processing Agreements in place with each provider.
Note on PeopleKeys: When you complete a Maxwell Leadership Assessment, you provide your information directly on the PeopleKeys platform. For that interaction, PeopleKeys acts as an independent data controller. Their privacy policy applies to data collected on their platform. We receive the resulting assessment report and are the data controller for that report.
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International Data Transfers
Several of our service providers are based in the United States. When your personal data is transferred outside the European Economic Area (EEA), we ensure it is protected by appropriate safeguards, including:
- The EU-US Data Privacy Framework (for providers who are certified under this framework).
- Standard Contractual Clauses (SCCs) approved by the European Commission.
- Binding Corporate Rules where applicable.
You may contact us to request information about the specific safeguards applied to any particular transfer.
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Cookies and Tracking Technologies
We use cookies and similar technologies on our websites. These fall into the following categories:
Strictly necessary cookies: Required for our website to function. These do not require your consent.
Analytics cookies: Used by Google Analytics to understand how visitors use our site. These are only activated with your consent.
Advertising and tracking cookies: Used by Facebook/Meta Pixel and LinkedIn to measure the effectiveness of our advertising campaigns and deliver relevant ads. These are only activated with your consent.
How to manage cookies: When you first visit our website, you will be presented with a cookie consent banner where you can accept or decline non-essential cookies. You can change your preferences at any time through your browser settings or by contacting us.
For more information, please refer to our Cookie Policy at [INSERT COOKIE POLICY URL].
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How Long We Keep Your Personal Information
We retain your personal information only for as long as necessary for the purposes described in this policy:
- Email subscribers: Until you unsubscribe, plus up to 30 days for processing the removal.
- Clients and program participants: For the duration of our business relationship, plus up to 7 years afterward for tax, accounting, and legal compliance (as required by Swedish bookkeeping law, Bokföringslagen).
- ScoreApp assessment data: For the duration needed to deliver your results and for follow-up marketing (with your consent). You may request deletion at any time.
- Payment records: As required by Swedish law (typically 7 years).
- Website analytics data: As configured in our analytics tools (typically up to 14 months for Google Analytics).
When personal information is no longer required, we delete it or anonymize it so that it can no longer identify you.
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Security of Your Personal Information
We protect your personal information using commercially reasonable security measures, including encrypted connections (SSL/TLS) on our websites, secure payment processing through Stripe (PCI-DSS compliant), and access controls on our internal systems.
No method of electronic transmission or storage is completely secure. While we take reasonable precautions, we cannot guarantee absolute security.
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Your Rights Under GDPR
As a data subject in the EU/EEA, you have the following rights:
Right of access: You may request a copy of the personal information we hold about you.
Right to rectification: You may request correction of inaccurate or incomplete personal information.
Right to erasure ("right to be forgotten"): You may request deletion of your personal information, subject to legal retention obligations.
Right to restrict processing: You may request that we limit how we use your data in certain circumstances.
Right to data portability: You may request your personal data in a structured, commonly used, machine-readable format.
Right to object: You may object to processing based on our legitimate interests, including direct marketing.
Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at contact@becomeyourbestversion.com. We will respond within 30 days.
If you are not satisfied with our response, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at imy.se.
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Children's Privacy
Our services are designed for professionals and are not directed at children. We do not knowingly collect personal information from anyone under the age of 16. If we become aware that we have collected data from a child under 16, we will delete it promptly.
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Disclosure of Personal Information
We may disclose your personal information to:
- Our third-party service providers as listed in this policy, for the purposes described.
- Professional advisors (accountants, lawyers) under confidentiality obligations.
- Courts, regulatory authorities, or law enforcement when required by law.
- A successor entity if BYBV AB is acquired, merged, or transfers substantially all of its assets, in which case the acquiring party will assume the obligations of this privacy policy.
We do not sell your personal information to third parties.
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Business Transfers
If BYBV AB or its assets are acquired, or in the event the company ceases operations, personal information would be among the assets transferred. The acquiring party would be required to honor the commitments made in this privacy policy.
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Links to Third-Party Sites
Our websites may contain links to external sites not operated by BYBV AB. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies when you visit them.
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Changes to This Policy
We may update this privacy policy to reflect changes in our business practices, services, or applicable law. Updates will be posted at this URL. If changes are significant, we will notify you by email or through a notice on our website.
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Contact Us
For questions, concerns, or requests regarding your privacy or this policy:
BYBV AB
Org. nr: 559321-9552
Pumpgatan 1, 417 55 Gothenburg, Sweden
c/o United Spaces
Email: contact@becomeyourbestversion.com